An existing private aviation company was looking for a new name and a new look. The name came to me in a moment of brilliance – as it turns out they are right off of a main road called Sunrise Highway. Seems logical but it eluded all of us till a light bulb went off over my head. The colors then were created around a compass rose to evoke a feeling of a morning cool blues breaking into warm sunny yellows & oranges. AND we got the .com – which was a must.